Bringing a “timeless modern” look to the world of bridal and evening couture since 2001, Amsale Aberra founded her fashion design line AMSALE out of a desire to provide classic styles to women with modern sensibilities. Her New York-based studio boutique creates top-quality, hand-sewn, custom-designed dresses at a range of prices to make any woman look and feel glamorous – including celebrities like Vanessa Williams, Halle Berry and Vivica A. Fox. "Everything was so overdone and with too much ornamentation," says Amsale, who was sure that her taste in gowns was shared by many other brides-to-be. And so, with a few responses, a sketchpad full of designs, and a small team of couture sewers, Amsale started her business out of her New York City loft apartment. Amsale's love of fashion began as a young girl growing up in Ethiopia. However, Amsale never considered becoming a designer: "In Ethiopia there were no fashion designers. I never knew that designing beautiful clothes was a profession to which one could aspire."
AMSALE
http://www.amsale.com/
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